Privacy Policy

This Privacy Policy describes how serestocollarstore.com (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit or interact with our website. This policy complies with applicable privacy laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and other state privacy laws.

1. Information We Collect

1.1 Information You Provide Directly

We may collect information you voluntarily provide when you:

• Submit contact forms or inquiries
• Subscribe to our newsletter
• Leave comments or reviews
• Participate in surveys or promotions

This information may include:

• Name
• Email address
• Message content
• Pet information (voluntarily provided)

1.2 Information Collected Automatically

When you visit our Website, we automatically collect certain information, including:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Information: Pages visited, time spent on pages, links clicked, referring website
• Location Information: General geographic location based on IP address
• Cookies and Tracking Technologies: Data collected through cookies, web beacons, and similar technologies

1.3 Information from Third Parties

We may receive information about you from third-party services, including:

• Amazon and other affiliate partners (purchase activity through our links)
• Analytics providers (Google Analytics, etc.)
• Advertising networks
• Social media platforms (if you interact with our social accounts)

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Website Operation

• Provide, maintain, and improve our Website
• Process and respond to your inquiries
• Deliver content and recommendations
• Troubleshoot technical issues

2.2 Communication

• Send newsletters and updates (with your consent)
• Respond to your questions and comments
• Send administrative communications about the Website

2.3 Personalization

• Customize content based on your interests
• Remember your preferences
• Provide relevant product recommendations

2.4 Analytics and Improvement

• Analyze Website traffic and user behavior
• Understand how visitors use our Website
• Improve Website performance and user experience
• Conduct research and analysis

2.5 Marketing

• Send promotional emails about Seresto collars and pet care (with consent)
• Display targeted advertisements
• Measure the effectiveness of marketing campaigns

2.6 Legal Compliance and Security

• Comply with legal obligations
• Protect against fraud and abuse
• Enforce our Terms and Conditions
• Protect our rights and property

2.7 Affiliate Tracking

• Track referrals to Amazon and other retailers
• Earn affiliate commissions
• Measure the performance of affiliate links

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information and improve your experience on our Website.

3.1 Types of Cookies We Use

Essential Cookies: Necessary for the Website to function properly. These cannot be disabled.

Analytics Cookies: Help us understand how visitors interact with our Website (e.g., Google Analytics).

Advertising/Affiliate Cookies: Track your activity to measure the effectiveness of affiliate links and deliver relevant ads.

3.2 Managing Cookies

You can control cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our Website. Most browsers allow you to:

• View and delete cookies
• Block third-party cookies
• Block all cookies
• Delete cookies when you close your browser

For more information about managing cookies, visit your browser’s help pages or www.aboutcookies.org.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We may share information with third-party service providers who perform services on our behalf, including:

• Email service providers (e.g., Mailchimp)
• Analytics providers (e.g., Google Analytics)
• Web hosting providers
• Security and fraud prevention services

4.2 Affiliate Partners

When you click on affiliate links, we share certain information with Amazon and other retailers to track referrals and earn commissions. This may include your IP address and the pages you visited on our Website.

4.3 Legal Requirements

We may disclose your information if required by law or in response to:

• Legal processes (subpoenas, court orders)
• Requests from government authorities
• Protection of our rights and property
• Emergency situations involving safety

4.4 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.

5. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for data transmission
• Secure servers and databases
• Regular security audits
• Access controls and authentication

However, no method of transmission over the Internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Privacy Rights

6.1 General Rights (All Users)

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate personal information
• Deletion: Request deletion of your personal information
• Opt-Out: Opt out of marketing communications and targeted advertising

6.2 GDPR Rights (European Union Users)

If you are located in the European Union, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to Access: Obtain confirmation of whether we process your data and access that data
• Right to Rectification: Correct inaccurate or incomplete personal data
• Right to Erasure: Request deletion of your personal data (“right to be forgotten”)
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing of your data for certain purposes
• Right to Withdraw Consent: Withdraw consent for data processing at any time
• Right to Lodge a Complaint: File a complaint with a supervisory authority

6.3 CCPA/CPRA Rights (California Users)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: Request information about the categories and specific pieces of personal information we collect
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt out of the “sale” or “sharing” of your personal information (we do not sell personal information)
• Right to Correct: Request correction of inaccurate personal information
• Right to Limit Use of Sensitive Personal Information: Limit use of sensitive personal information
• Right to Non-Discrimination: Not receive discriminatory treatment for exercising your rights

6.4 Other State Privacy Law Rights

If you reside in Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), or other states with privacy laws, you may have similar rights to those described above, including:

• Access to your personal data
• Correction of inaccurate data
• Deletion of your data
• Opt-out of targeted advertising and sale of personal data
• Opt-out of profiling in furtherance of decisions that produce legal or similarly significant effects

6.5 How to Exercise Your Rights

To exercise any of these rights, please contact us at:

Email: support@serestocollarstore.com

We will respond to your request within the timeframe required by applicable law (typically 30-45 days). We may need to verify your identity before processing your request.

7. Children’s Privacy

Our Website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are under 13, please do not use our Website or provide any personal information.

If we discover that we have collected information from a child under 13, we will delete that information immediately. If you believe we have collected information from a child under 13, please contact us at support@serestocollarstore.com.

This policy complies with the Children’s Online Privacy Protection Act (COPPA).

8. Third-Party Links

Our Website contains links to third-party websites, including Amazon and other retailers. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

When you click on affiliate links, you will be redirected to third-party websites that have their own privacy policies and terms of use.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws.

If you are located in the European Union, we ensure that data transfers comply with GDPR requirements through appropriate safeguards such as Standard Contractual Clauses.

10. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

Retention periods vary depending on the type of information:

• Contact Form Data: Retained for up to 2 years
• Newsletter Subscribers: Retained until you unsubscribe
• Analytics Data: Retained according to Google Analytics settings (typically 26 months)
• Cookie Data: Varies by cookie type (typically 30 days to 2 years)

11. Email Communications

If you subscribe to our newsletter or provide your email address, you consent to receive communications from us including:

• Educational content about Seresto collars and pet care
• Product recommendations and affiliate promotions
• Website updates and announcements

You can unsubscribe from marketing emails at any time by:

• Clicking the “unsubscribe” link in any email
• Contacting us at support@serestocollarstore.com

Note: You cannot opt out of administrative emails related to your inquiries or account.

12. Do Not Track Signals

Some browsers offer a “Do Not Track” (DNT) feature that signals to websites that you do not want to be tracked. Currently, there is no industry standard for how websites should respond to DNT signals.

Our Website does not currently respond to DNT signals. However, you can control cookies and tracking through your browser settings and opt-out tools provided by advertising networks.

13. California “Shine the Light” Law

California residents may request information about our disclosure of personal information to third parties for direct marketing purposes. We do not share personal information with third parties for their direct marketing purposes.

If you have questions, you can contact us at support@serestocollarstore.com.

14. Changes to Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a new “Last Updated” date.

We encourage you to review this Privacy Policy periodically. Your continued use of the Website after changes are posted constitutes your acceptance of the updated policy.

For significant changes, we may provide additional notice through email or a prominent notice on our Website.

15. Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, please contact us:

Email: support@serestocollarstore.com
Address: 1650 Arch Street, Suite 2210, Philadelphia, PA 19103
Response Time: We aim to respond to privacy inquiries within 10 business days

16. Consent

By using our Website, you consent to the collection, use, and sharing of your information as described in this Privacy Policy. If you do not agree with this policy, please do not use our Website.